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December 19.2025
3 Minutes Read

Celebrating the Legacy of John Aaroe: How a Southern California Icon Transformed Real Estate

Businessman in cityscape supporting John Aaroe legacy in luxury real estate.

A Life Remembered: Celebrating John Aaroe's Legacy in Real Estate

John Aaroe, the beloved founder of John Aaroe Group (JAG) and an icon in Southern California's luxury real estate landscape, passed away at the age of 73 on December 16, 2025. For many in the real estate community, Aaroe was more than a top broker; he was a guiding light, an encouraging mentor, and a pivotal figure who changed the game in luxury real estate.

Early Success and Lasting Impact on Southern California's Luxury Market

Aaroe launched his real estate career in 1975 with Jon Douglas, where he quickly became a top agent. He was instrumental in establishing their luxury division, which grew to be one of the largest sellers of multimillion-dollar properties in the United States, with annual sales exceeding $1.5 billion. After a brief retirement in 1998, he returned to the industry with the launch of JAG in 2009, further solidifying his influence and extending his legacy.

Champion of Excellence: The Philosophy Behind Aaroe's Success

Aaroe's business philosophy hinged on providing superior client service and nurturing the potential of his agents. His ability to see the strengths in others and bring them to the forefront earned him love and respect across the industry. Craig Strong, a former mentee, said it best: "He always knew what to say and when. He made you feel important somehow. He made you see something in yourself that you couldn’t see." This dual focus on personal connection and professional excellence made Aaroe a standout leader.

A Community Mourning: Tributes to a Beloved Mentor

The news of Aaroe's passing prompted an outpouring of grief and admiration from colleagues and friends. Many took to social media to share their fond memories, emphasizing the deep personal impact he had on their careers and lives. Linda Riha, an agent at Berkshire Hathaway, expressed her heartbreak with a poignant message: "NOOOOO…my heart is broken!" This sentiment encapsulates the void left behind by his departure.

Challenges Faced by JAG as Leadership Transitioned

Despite his success, the journey was not without its challenges. The closure of JAG's Calabasas office shortly after it opened revealed significant business hurdles. Issues arose regarding management and financial strategy, ultimately leading to Aaroe's decision to retire again after nearly a decade back in the industry. The complexity of operating a business under the Pacific Union umbrella after its acquisition of JAG added to the turmoil, prompting speculation about the future of the organization and Aaroe's role within it.

Reflections on a Legacy: What We Can Learn From John Aaroe

Aaroe’s remarkable career serves as a powerful reminder of the importance of passion, mentorship, and community in achieving professional success. His legacy is one that should inspire not only real estate professionals but anyone seeking to leave a meaningful impact in their field. As we remember Aaroe, we reflect on the values he embodied: kindness, dedication, and an unwavering commitment to excellence.

A Farewell to a Legend: The End of an Era

In a poignant tribute, Inman News founder Brad Inman noted, "John was a giver, not a taker... He was a dear friend of Yaz and me, whom we were lucky to learn from until the end of his amazing life." As we say farewell to John Aaroe, we also honor the values he represented and the indelible mark he left on real estate. His contributions will continue to resonate throughout Southern California and beyond, inspiring future generations of agents to strive for greatness.

Call to Action: Honor John Aaroe's Legacy

As we celebrate the life of John Aaroe, let us commit to carrying forward his values of mentorship and excellence in service. Take a moment to reach out to a mentor or a mentee today, reflecting on how you can not only elevate your career but also those around you to achieve their fullest potential.

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