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September 03.2025
3 Minutes Read

Discover Roya: Austin's Exciting New Home for Persian Cuisine

Appetizing Persian dish in a rustic bowl at a Permanent Persian Restaurant in Austin.

The Rise of Roya: A Pioneering Persian Experience in Austin

As culinary landscapes evolve, certain establishments emerge not just as eateries but as cultural beacons. Roya, a much-cherished Persian pop-up that has delighted Austin's residents since 2018, is transitioning to a permanent location at 7858 Shoal Creek Blvd. This shift marks a significant milestone for both Chef Amir Hajimaleki and the local Persian community, aiming to provide an authentic taste of Iranian heritage.

Reviving Cultural Connections Through Cuisine

Chef Hajimaleki's journey of creating Roya stems from a desire to reconnect with his Iranian roots. "I started the journey of creating Roya to find a connection with my Iranian roots," he stated. His story resonates with many immigrants who find solace and identity in their culinary traditions. By incorporating traditional Persian dishes into a modern setting, Hajimaleki honors both his ancestry and the diversity of Austin's dining scene.

From Temporary to Permanent: What to Expect at the New Location

At its new home, formerly Shortie’s Pizza + Grinders, Roya will serve a refreshed menu, showcasing seasonal updates while retaining beloved staples such as Royal Egg with caviar and short rib Ghormeh Sabzi—a dish representative of Persian comfort food. Each meal signifies more than just sustenance; it is a celebration of a rich culture that many locals are eager to explore.

A Partners’ Collective Dream: Shiraz Garden

The change in Roya’s status is not merely about the physical space; it comes with significant collaborations. Hajimaleki’s partnership with Shiraz Garden, known for its role as a Persian wedding venue, promises to be transformative. Together, they envision establishing a "Persian cultural center of Texas" featuring a restaurant, new cabins, and a Persian museum. This ambitious development aims to educate and immerse the local populace in the stories and artistry of Iran.

The Unique Menu: Exploring New Culinary Landscapes

Roya's menu is a blend of modern interpretations and traditional recipes, appealing not just to the Iranian diaspora but also to food enthusiasts looking for something new. Guests can expect dishes that go beyond mere representation of Persian gastronomy; they offer a taste of its complexities and subtleties, positioning Roya as a landmark in Austin's culinary dialogue.

The Significance of Place and Community

The very fabric of a community is often woven through its shared experiences in food. As more Austinites journey into the world of Persian cuisine, establishments like Roya foster understanding and appreciation for cultural diversity. Such dining experiences have the potential to bridge gaps, promoting respect and deeper connections among varied backgrounds.

Looking Ahead: The Future of Persian Cuisine in Austin

The permanent establishment of Roya signals not just progress for Chef Hajimaleki but a harbinger of future culinary diversity within the North Austin area. Coupled with planned expansions at Shiraz Garden, the culinary landscape is sure to become more vibrant, drawing in curious diners and creating a space where culture thrives through food.

As Roya opens its doors with an innovative menu that speaks to tradition yet embraces modern flavors, there is a palpable sense of excitement. The culinary community eagerly anticipates this addition, which promises not just meals but stories waiting to be told. With a focus on cultural relevance and artistry, Chef Hajimaleki and his team are set to show Austin what Persian gastronomy truly represents.

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