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August 15.2025
3 Minutes Read

CROSSNET's Acquisition Signals Major Growth for Backyard Games

Three men holding CROSSNET set on beach bench.

Revolutionizing Backyard Fun: The Rise of CROSSNET

The acquisition of CROSSNET by Vivere, Ltd. not only underscores the brand's rapid ascent in the backyard games industry but also highlights the growing consumer demand for engaging outdoor activities. From its humble beginnings as an idea fueled by late-night brainstorming sessions among friends, CROSSNET has transformed the way people enjoy sports in their own backyards.

What Makes CROSSNET Unique?

CROSSNET stands out for its innovative concept of merging traditional volleyball with the classic game of Four Square, leading to the creation of a fun, interactive four-way volleyball experience. This unique spin on familiar games captures players' imaginations, making it appealing to a wide audience from young children to adults. The smart marketing strategy, which included testing the product in a limited number of retail locations before scaling, exemplifies the thoughtful approach the founders used to build their business.

The Pandemic Effect: Boosting Backyard Entertainment

During the COVID-19 pandemic, outdoor activities became paramount as families sought safe ways to enjoy themselves. CROSSNET was well-positioned to meet this demand. The lockdowns and social distancing measures led to a surge in backyard entertainment as families turned to games for quality time. School physical education programs also integrated CROSSNET, extending its reach beyond casual play into the educational sector.

Future Growth: Opportunities Ahead

As CROSSNET joins Vivere's portfolio—an established Canadian brand with a diverse range of outdoor games—the potential for growth is significant. Vivere's experience in the backyard game sector, along with its existing market presence in the U.S., Europe, and Australia, sets the stage for CROSSNET to expand further. Jason Stoter, president of Vivere, emphasizes the goal of not just acquiring a game but perpetuating the inspiring narrative of three friends transforming their dream into a tangible product, aiming to reach every backyard, beach, and park.

The Business Model: From Bootstrapping to Major Retailers

CROSSNET's journey from conception to acquisition is a testament to effective entrepreneurship. Starting with a bootstrapped model, the founders leveraged their sales skills to penetrate key retail channels effectively. Their partnership with SCHEELS, which allowed initial product tests, was pivotal—it helped CROSSNET establish credibility and gain traction. Today, it proudly shares shelf space in major retailers such as Walmart and Target, alongside an Amazon selling presence, bringing its playful energy to countless homes.

Cross-Cultural Appeal: Popularity Beyond Borders

The acquisition will likely catalyze growth in Canada, where volleyball also enjoys significant popularity. The adaptability of CROSSNET in various environments—from beaches to schoolyards—enhances its appeal and usability across different cultures and demographics. This broad customer base can lead to innovative adaptations of the game in various countries, creating international markets for an exciting backyard experience.

Path to Success: Lessons for Aspiring Entrepreneurs

The fast rise of CROSSNET is a case study for budding entrepreneurs. Its founders exemplified determination and strategic thinking, showing that a combination of creativity, market testing, and agile scaling can result in substantial success. Young entrepreneurs should take note: refining a business idea, meeting a pressing consumer need, and forming partnerships can pave the way for an idea to flourish.

In summary, the acquisition of CROSSNET represents more than just a business transaction; it symbolizes the evolution of outdoor entertainment and the merging of innovation with recreational play. As CROSSNET prepares for its next chapter under Vivere, the outdoor games landscape looks forward to the fresh ideas and expansions this partnership will bring.

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08.16.2025

How Solopreneurs Profit from OpenAI's Revolutionary AI Agent

Update OpenAI's Game-Changing AI Agent: A New Era for Solopreneurs The latest development from OpenAI is transforming how solopreneurs operate in today’s fast-paced digital landscape. This isn’t just another iteration of a chatbot; it’s a fully autonomous AI Agent designed to function as a 24/7 virtual worker. For solopreneurs—individuals running their own businesses without the support of a large team—this technology offers unprecedented efficiency, enabling them to focus on growth rather than administrative burdens. Unlocking Untapped Revenue Streams Many solopreneurs currently underutilize AI tools, typically relegating them to simple note-taking functions. However, with OpenAI’s new Agent, they can automate various business processes like lead generation and outreach. For instance, Instagram lead recovery has become significantly easier. By automating the identification of missed opportunities within comments and direct messages, entrepreneurs can turn potentially lost business into measurable revenue automatically. Gaining Insights Through Competitor Analysis Another pivotal feature of this AI Agent is its ability to reverse-engineer competitor strategies. Solopreneurs can now analyze successful content strategies in real-time, identifying gaps that they can exploit to gain a competitive advantage. Understanding what works—and what doesn’t—allows these entrepreneurs to refine their approaches swiftly, increasing their chances of marketing success. Perfecting Personalization with Hyper-Targeted Outreach In a world that demands personalization, the AI Agent can gather data swiftly to create hyper-personalized outreach strategies. This means building targeted lead lists, researching decision-makers effectively, and composing context-rich cold emails—all completed in a matter of minutes! This rapid adaptability not only saves time but also makes outreach more impactful. Seamlessly Pitching to Media and Podcasts The creative industry is evolving, and so must the strategies solopreneurs employ. OpenAI’s Agent can assist in finding suitable podcasts and media outlets to pitch ideas. By researching hosts and crafting compelling pitches, solopreneurs can ensure they reach the right audience with the right message, enhancing their visibility across varied platforms—a crucial factor in today's crowded media landscape. Admin Tasks Managed Without Lifting a Finger For many solopreneurs, the detailed work of tracking proposals and managing communications can be overwhelming. The AI Agent can clear inboxes, manage follow-ups, and keep leads warm with minimal human intervention. This automation translates into a significant reduction of time spent on mundane tasks, enabling business owners to devote their energies to strategic growth. The Imperative for Adaptation in the AI Era The implications of these technological advancements are clear. Solopreneurs who adapt their operations to harness OpenAI’s capabilities are likely to scale their businesses more effectively. As the AI landscape continues to evolve, understanding how to work in tandem with these technologies will be imperative for maintaining a competitive edge. Not adapting to these changes could mean leaving money—and time—on the table. The Road Ahead: Embracing AI for Growth As we navigate this transformational era, now is the time for solopreneurs to integrate AI tools into their strategies actively. This isn’t a distant future phenomenon; it’s a benefit available now. The early adoption of autonomous AI agents can lead to superior productivity and an enhanced focus on achieving business objectives. Solopreneurs should invest their time in learning how to leverage these advancements to cultivate an economically sustainable future. Embrace the transformative power of AI and join the growing community of solopreneurs who are already reaping the benefits. Start today by exploring free resources, including the AI Success Kit and insightful business strategies available online!

08.16.2025

Klaus Schwab Cleared of Wrongdoing: What This Means for the WEF

Update World Economic Forum's Investigation Results Explained The World Economic Forum (WEF) recently concluded its investigation into Klaus Schwab, its founder and executive chairman, and has officially cleared him of any material wrongdoing. This announcement brings to an end months of scrutiny and speculation concerning Schwab's role within the organization, especially following various public criticisms regarding the WEF's influence on global economic policies. The investigation was prompted by allegations that Schwab and the WEF may have engaged in practices that negatively impacted economic stability. The Significance of the Findings This decision is significant not only for Schwab and the WEF but also for global economic governance. The WEF plays a critical role in shaping economic dialogue among world leaders, corporate leaders, and other stakeholders at its annual meetings in Davos, Switzerland. By clearing Schwab, the WEF aims to reaffirm its commitment to transparency and ethical governance, asserting that it operates without scandal. Public Perception and Its Impact Public attitudes toward organizations like the WEF are often influenced by broader discussions about wealth inequality and the concentration of power among elites. Critics argue that the WEF serves the interests of a small number of wealthy individuals at the expense of broader global economic conditions. Conversely, supporters believe the WEF fosters essential dialogues that can lead to more equitable solutions to pressing global challenges. Understanding the WEF's Role in Economic Diplomacy As a platform for public-private cooperation, the WEF aims to bring together leaders from various sectors to address global issues collaboratively. Schwab's leadership has been pivotal in navigating these conversations; however, as his detractors have noted, the perceived lack of accountability can lead to mistrust among the public. This investigation's outcome may help restore some level of confidence in the WEF's intentions and operations. Comparative Context: Other Global Organizations Under Scrutiny The outcome of the WEF investigation provides a point of comparison with other organizations operating on the global stage. Like the WEF, entities such as the International Monetary Fund (IMF) and the World Bank have faced scrutiny over their influential roles in economic policy. These organizations have had to address similar allegations regarding accountability and effectiveness in alleviating poverty or stimulating economic growth in developing nations. Future Implications: What Lies Ahead for the WEF? The clearing of Schwab raises questions about the WEF's future and its ability to foster constructive discussions about global issues. As economic conditions evolve, challenges such as climate change, social inequality, and public health will continue to demand innovative solutions from such multilateral forums. The organization's capacity to adapt will play a crucial role in its relevance as a platform for dialogue.

08.15.2025

Empowering Local Entrepreneurs Through Community Engagement

Did you know that local businesses generate 70% more economic value for their communities than non-local counterparts? This remarkable statistic puts a spotlight on an often overlooked truth: Empowering local entrepreneurs through community engagement is about much more than supporting “the little guy.” In reality, small businesses are the backbone of local communities, driving economic growth, spurring innovation, and nurturing social cohesion. Yet, their journey is not without obstacles—many local entrepreneurs face a lack of support, fragmented resources, and unfair competition from larger corporations. In this opinion article, we’ll explore why community engagement matters now more than ever, what strategies can help these entrepreneurs thrive, and how you—a community member, entrepreneur, or policymaker—can help shape a resilient, vibrant local economy. Opening Insights: The Power of Empowering Local Entrepreneurs Through Community Engagement "Recent studies reveal that local businesses generate 70% more economic value for their communities than non-local counterparts." The pulse of any local community can be felt in its bustling high streets, lively farmers’ markets, and close-knit neighbourhoods. When local business owners are supported and empowered, everyone benefits—from a boom in employment opportunities to a surge in social impact and improved quality of life. Central to this success is robust community engagement. It’s the force that transforms individual small wins into lasting change for entire neighbourhoods. Empowering local entrepreneurs through community engagement is not just about economic growth; it also strengthens social fabric, builds trust among community members, and fosters a sense of ownership and pride. Effective community support enables small businesses to weather economic storms and pivot quickly, driving local economies towards resilience and sustainability. By taking a proactive stance—whether as a customer championing a favourite shop or as a council facilitating networking events—we all contribute to a thriving entrepreneurial ecosystem. What You'll Learn About Empowering Local Entrepreneurs Through Community Engagement The vital role small businesses play in local communities How community engagement strategies uplift local entrepreneurs Real-world examples of small wins achieved through collaboration Practical tips for fostering empowering local business ecosystems Long-term impacts of empowering local entrepreneurs through community engagement Understanding Community Engagement in Small Businesses Defining Community Engagement for Small Businesses and Entrepreneurs Aspect Description Community Engagement Collaborative efforts between local entrepreneurs and communities Small Business Impact Economic growth, job creation, community resilience Mechanisms Partnerships, local events, support networks Community engagement in the context of small business means more than mere participation—it’s about ongoing, collaborative involvement between local entrepreneurs and the people they serve. This sense of partnership drives both economic and social advancement. Through mechanisms such as joint marketing, collaborative projects, and open-door policy forums, business owners become active architects in building trust and sustainable business practices. Such engagement may also determine whether a small business withstands industry shifts or gets left behind. In many local communities, community engagement has a long history with roots in social responsibility and civic pride. The support networks that emerge from this relationship foster not only economic growth but also create opportunities for education, mentorship, and innovation. By adopting best practices like hosting networking events or collaborating with local councils, businesses often find they build strong alliances that fuel long-term social impact. The Value of Empowering Local within Local Communities "When we invest in our entrepreneurs, we invest in the lifeblood of our communities." Empowering local entrepreneurs creates a ripple effect of benefits not just for business owners but for entire neighborhoods. These benefits manifest as higher employment opportunities for residents, improved services tailored to local needs, and greater economic circulation within the area. In the north west and other regions, the proactive involvement of entrepreneurs has led to revamped high streets and enhanced civic life. This sense of shared mission also strengthens brand image and cements the role of small businesses as community pillars. Beyond direct economic impact, empowered entrepreneurs contribute to the identity and cohesion of their towns. By supporting home-grown food producers, hosting cultural events, or mentoring young talent, these businesses create an environment where local community members are not just consumers, but partners in progress. Ultimately, community engagement becomes a powerful driver, ensuring that today’s small wins—such as successful product launches or thriving markets—lead to generational transformation. How Community Engagement Empowers Local Entrepreneurs Small Wins: Everyday Benefits for Small Business Owners Access to mentorship in the local community Greater customer loyalty for small businesses Enhanced visibility within local communities Resource sharing among entrepreneurs The real power of empowering local entrepreneurs through community engagement can often be found in the “small wins.” These are everyday moments—like a budding restaurant getting a shoutout from a local council, or a new retail store connecting with a network of experienced business owners—that add up to big changes. Access to mentorship plays a crucial role. When experienced entrepreneurs take newer business owners under their wing, knowledge is organically transferred, challenges are discussed openly, and solutions are developed in real time. Small business owners also benefit from greater customer loyalty because customers recognize and value the reciprocal investment in their community. Enhanced visibility through local media and events, as well as more effective use of digital platforms and social media, means businesses are not only surviving but thriving. Most importantly, these small wins create a foundation for long-term success, as community members actively choose to support those who contribute to a sustainable business ecosystem. Broader Economic Benefits of Empowering Local Entrepreneurs Through Community Engagement Benefit How Community Engagement Supports This Job Growth Collaborative efforts lead to business expansion Resilience Diverse local economies withstand downturns Innovation Community-backed businesses innovate quickly The impact of empowering local entrepreneurs extends well beyond daily commerce. By elevating small business owners through community engagement, towns and cities realise more stable employment opportunities, better adaptation to economic shocks, and faster recovery from downturns. Local economies become more diverse and less vulnerable when businesses are networked and can pool resources during tough times. This resilience is key in an ever-evolving economic landscape. In addition, community involvement spurs innovation. Businesses backed by local support can rapidly test and implement new ideas—whether that’s embracing digital retail channels or developing products tailored to their area’s needs. As a result, local economies become laboratories for progress that benefit not just entrepreneurs, but also community members who desire products and services that reflect social responsibility. Ultimately, everyone benefits: residents, businesses, and the greater regional economy. Key Strategies for Empowering Local Entrepreneurs Through Community Engagement Building Robust Support Networks in Local Communities Partnering with local councils and organizations Organizing regular networking events for small businesses Launching joint marketing campaigns Utilizing digital platforms for community outreach For small businesses to flourish, it’s critical to cultivate robust support networks within the local community. Partnering with local councils and established organizations can open doors to grants, resource sharing, and ongoing mentorship. Regular networking events foster the exchange of ideas and facilitate introductions that may not occur otherwise, while joint marketing campaigns amplify the reach of individual entrepreneurs and help elevate the overall business climate. Embracing digital transformation is another vital strategy. Entrepreneurs can leverage platforms such as social media and online community boards to reach a wider audience, solicit feedback, and announce events or new ventures. This digital outreach not only builds strong relationships within the community, but also strengthens brand image and fosters continued engagement even outside of traditional business hours or settings. Involving Small Businesses in Local Policy-Making "Local councils that listen to entrepreneurs create thriving communities." A critical, often overlooked aspect of empowering local entrepreneurs through community engagement is including their voices in policymaking. When small business owners actively help shape regulations, the resulting policies are more likely to support rather than stifle growth. Inviting entrepreneurs to sit on city advisory boards, join public forums, or participate in pilot programmes gives local councils invaluable, real-world insights into what fosters—or hinders—small business success. These collaborative approaches may also strengthen the connection between business and policy, leading to smarter zoning, relevant training initiatives, and nuanced support during crises. Ultimately, a government-citizen partnership creates social impact that resonates through increased employment, innovative enterprise schemes, and a strengthened tax base that benefits the whole community. Opinion: Barriers and Opportunities for Community Engagement and Small Businesses Obstacles Facing Empowering Local Entrepreneurs Through Community Engagement Limited awareness of support channels Difficulty accessing local funding for small businesses Fragmented community engagement efforts Resistance to new business models in traditional local communities Despite the wealth of benefits, empowering local entrepreneurs through community engagement is not without its challenges. Many small businesses face limited awareness of support channels or struggle to access local funding and grants due to bureaucratic hurdles. Fragmented efforts can result when community engagement is not coordinated across sectors, leading to lost opportunities and duplicated work. In some traditional local communities, there is also resistance to new business models or innovative ways of doing things, which can hinder growth. Yet, acknowledging these barriers is the first step in overcoming them. Local councils and organizations must strive to improve outreach, streamline access to resources, and create welcoming environments for fresh ideas. In an age of rapid change, it’s imperative that community engagement efforts evolve to meet the diverse needs of all entrepreneurs—especially those who may also be newcomers or minorities within their local business scene. Opportunities Small Businesses and Communities Can Seize Adopting inclusive community engagement strategies Leveraging the power of digital networks Organizing local events showcasing new entrepreneurs Partnering for sustainable, long-term growth Opportunities abound for those willing to seize them. Adopting more inclusive strategies—such as listening circles, pop-up incubators, and outreach through community education—ensures that all entrepreneurs have a seat at the table. Harnessing the power of digital platforms brings community engagement into the 21st century, connecting isolated business owners with broad networks of allies. Events that spotlight new ventures help break down old barriers, celebrate diversity, and attract attention from local community members who might otherwise be unaware of emerging small business initiatives. Finally, partnerships aimed at sustainable, long-term growth can help cement a legacy of resilience for the next generation of entrepreneurs. When local councils, established businesses, and citizens come together to plan and invest, the ripple effects are profound—ranging from new employment opportunities to enhanced social cohesion. These collaborative efforts may also inspire the rest of the region, setting a new standard for community engagement and small business empowerment. People Also Ask: What is Community Engagement in Entrepreneurship? Community engagement in entrepreneurship refers to the active, intentional efforts of entrepreneurs to build strong, mutually beneficial relationships with their local communities. This can include participating in public service events, joining local councils or business associations, and creating products or services tailored to local needs. The aim is to foster a shared sense of purpose, strengthen social ties, and create opportunities for ongoing collaboration. By embedding their ventures within the fabric of the community, entrepreneurs can also strengthen their brand image, encourage customer loyalty, and spark meaningful social impact. People Also Ask: How Does Community Engagement Empower Communities? Community engagement empowers communities by enabling local residents and leaders to collaborate on shared goals, such as economic growth, community education, and social responsibility. When small business owners, local councils, and citizens work in concert, they create opportunities for innovation, employment, and resilience. This collaborative approach breaks down barriers, builds trust, and helps the community adapt to changing needs and technologies. The result is a local economy that isn’t just surviving but thriving—where the benefits of change and progress are felt by all social groups. People Also Ask: How Community Involvement Can Help a Business Gain Local Support? A business that invests time and resources in community involvement naturally gains local support and customer loyalty. Initiatives like sponsoring local events, participating in neighbourhood cleanup projects, or offering internships for local students foster goodwill and demonstrate a genuine commitment to the area’s well-being. This in turn boosts the company’s brand image and trust, which may also translate to increased sales and improved resilience over time. By engaging authentically, small businesses can position themselves as indispensable parts of the local fabric, ensuring sustainable growth and social cohesion. People Also Ask: How Entrepreneurs Can Be an Advantage to Local Communities? Entrepreneurs contribute greatly to their local communities by creating jobs, introducing innovative products and services, and revitalizing commercial districts. Their efforts drive economic growth and help diversify the local economy. Entrepreneurs also strengthen social networks by acting as role models and mentors, fostering a sense of pride and collaboration. When empowered through community engagement, entrepreneurs act as catalysts for lasting positive change, ensuring the community continues to progress in both prosperity and social well-being. FAQs About Empowering Local Entrepreneurs Through Community Engagement What practical steps can local councils take to support small businesses? Local councils can provide grants, simplify licensing procedures, offer business development workshops, and facilitate networking events. Establishing open communication channels and including business owners in decision-making ensures community engagement efforts are appropriately targeted and effective. How can entrepreneurs get local community buy-in for new ideas? Entrepreneurs should actively solicit feedback from residents, participate in local events, and form partnerships with established organizations. By aligning their business goals with community values and addressing real local needs, entrepreneurs can build trust and enthusiasm for new initiatives. Do digital platforms enhance or hinder community engagement? Digital platforms can greatly enhance engagement by making it easier to communicate, organize, and promote events or initiatives. However, overreliance without personal connection can also hinder trust—so it’s best used in conjunction with in-person efforts for a balanced approach. What role do schools and educational organizations play? Schools and educational institutions can provide vital training, mentoring, and networking opportunities for young entrepreneurs. By integrating entrepreneurship into their curricula and collaborating with local businesses, they help foster a culture of innovation and social responsibility from a young age. Key Takeaways on Empowering Local Entrepreneurs Through Community Engagement Engaged local communities are the backbone of entrepreneurial success Small businesses thrive when empowered through support networks and engagement Community engagement fosters economic and social resilience Collaboration between local councils, entrepreneurs, and citizens is crucial Conclusion: The Future of Empowering Local Entrepreneurs Through Community Engagement The future of vibrant towns and cities depends on our collective commitment to empowering local entrepreneurs through community engagement. By supporting businesses today, we lay the foundation for resilient, innovative, and inclusive communities tomorrow. Take Action: Support Empowering Local Entrepreneurs Through Community Engagement Whether you’re a business owner, community member, or policymaker—take action now. Advocate for policies that champion small businesses, participate in local events, or offer your mentorship and support. Every step helps empower local entrepreneurs and strengthen your community.

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