Jon Grauman and Adam Rosenfeld Launch Resident Group: A New Era for Client-Centric Real Estate

Jon Grauman and Adam Rosenfeld Set New Standards with Resident Group

In a bold move that signals a shift in the landscape of high-end real estate, Jon Grauman and Adam Rosenfeld, former leaders of the Grauman Rosenfeld Group at The Agency, have launched their own boutique brokerage named Resident Group. With a combined career sales total exceeding $3 billion, the duo aims to redefine client service within the ultra-luxury market of Los Angeles.

The Vision Behind Resident Group

The newly formed Resident Group, operating under the white-label firm Side, is not just a business venture; it's a passion project. Grauman and Rosenfeld expressed their desire to create a firm that prioritizes clients over transactions. Adam Rosenfeld emphasized this point, saying, "The industry wasn’t designed around clients, it was built around transactions. We created Resident to change that." This vision reflects a growing trend in real estate, which is increasingly shifting toward a client-centric model, focusing on delivering personalized experiences and exceptional service.

Leadership and New Beginnings

Joining Grauman and Rosenfeld in their new endeavor are CEO Lauren Grauman, Jon's wife, and COO Renee Pickering, both of whom were key figures in the Grauman Rosenfeld Group. With about 15 agents and a robust $900 million in listings, Resident Group is well-positioned to make an impact. This move not only represents a fresh start but also highlights the importance of trusted leadership and deep industry relationships in building a successful real estate business.

Reflecting on Their Journey

Reflecting on their departure from The Agency, both Grauman and Rosenfeld have conveyed gratitude for their formative years at the firm. Grauman noted, "We left to create something of our own. Our years at The Agency were incredibly formative, and we’re deeply grateful for the relationships and growth we experienced there." Their acknowledgment underscores the importance of foundational experiences that shape real estate professionals and the networks they build.

The Reaction from Industry Peers

Mauricio Umansky, The Agency’s CEO and founder, praised the duo for their significant contributions and wished them well. Commenting on their impact, Umansky stated, "They’ve made significant contributions to our Beverly Hills office and helped shape the collaborative culture we’re so proud of." This positive reception highlights the supportive relationships that often characterize the real estate community, even amidst transitions.

The Focus on Client Experience

At its core, Resident Group is about people. The firm’s philosophy is encapsulated in its name, aiming to foster a sense of community and belonging among clients and agents alike. By offering a unique white-glove service, they intend to cater to a varied clientele, ranging from high-net-worth individuals to first-time homebuyers. Their approach reflects a broader movement in the real estate industry that emphasizes personalized service tailored to individual needs.

Future Predictions: The Impact of Resident Group

The launch of Resident Group comes at a time when the real estate landscape is rapidly evolving. With technology reshaping how people buy and sell homes, companies that prioritize personalized service and client relationships are likely to thrive. As Grauman aptly pointed out, "Every part of the client experience should feel as thoughtfully considered as the homes themselves." This perspective positions Resident Group at the forefront of a trend that values human connections over mere transactions in property sales.

A Call to the Community

The arrival of Resident Group invites a larger conversation about consumer experience in real estate. As the duo sets out to build their brand, clients in Los Angeles and beyond can expect an innovative and service-driven approach to their real estate needs. This development encourages other agents and firms to reconsider their operational models and reflect on how they can better serve their clients.

By prioritizing relationships and a unique approach to real estate, Grauman and Rosenfeld are not only launching a new firm but are also contributing to a necessary evolution in the industry. Their journey serves as an inspiration for aspiring real estate professionals and a call to action for existing firms to embrace change.