Howard Hanna Allen Tate: A Game-Changing Rebrand in Real Estate

A Bold New Era in Real Estate: Howard Hanna Allen Tate

In a significant move that exemplifies both evolution and continuity, the well-known Allen Tate Realtors have officially rebranded themselves as Howard Hanna Allen Tate Real Estate. This change is more than a mere name shift; it represents a merging of values and resources between two leading family-owned real estate brands, each with a proud history dating back to 1957.

Understanding the Brand Evolution

The rebranding aligns Allen Tate with its parent company, the Pittsburgh-based Howard Hanna Real Estate Services, recognized as the top independent and family-owned real estate firm in the country. With an expansive network of over 15,000 agents across 500 offices in 13 states, Howard Hanna brings an impressive operational scale that will benefit its new affiliate significantly.

Pat Riley, chairman of Howard Hanna Allen Tate Real Estate, states, “When we joined forces six years ago, we were confident that we were aligning the same long-standing values and culture.” Indeed, this unification honors Allen Tate's 68-year legacy while leveraging the national resources and innovative tools that Howard Hanna is known for. As part of this new venture, the company plans to enhance client services and experiences dramatically.

Local Commitment Meets National Strength

With local roots deeply entrenched in the Carolinas, Howard Hanna Allen Tate aims to maintain its commitment to community engagement. Their longstanding tradition of community support is set to grow, with initiatives such as the annual FUNday events, which focus on bolstering public education in the region. Furthermore, as part of its broader commitment to children's health, Howard Hanna is introducing the Howard Hanna Children's Free Care Fund in the Carolinas, a major step in ensuring accessibility to healthcare for families in need.

To kickstart this compassionate initiative, the company has donated $10,000 to both Levine Children’s Hospital in Charlotte and Duke Children’s Hospital in Raleigh/Durham. This action aligns with Howard Hanna’s broader philanthropic efforts, which have contributed over $22 million to children's health initiatives across the country.

The Impact of Innovative Programs on Homeowners

In the competitive real estate market, Howard Hanna is well-regarded for its progressive programs designed to make the homebuying process as seamless as possible. Notable offerings like "Buy Before You Sell," "Find It First," and the "100% Money Back Guarantee" offer unique advantages to clients at every homeownership stage. These initiatives not only enhance customer experience but also reflect the company's overall commitment to supporting buyers and sellers throughout the real estate journey.

Visual and Operational Changes on the Horizon

As part of this rebranding, customers will soon see yard signs adorned with an updated color palette of emerald green and harvest gold, accompanied by the new logo—Howard Hanna Allen Tate Real Estate. Building signage updates are scheduled for October and November, emphasizing the brand's fresh visual identity while keeping its local leadership intact.

Conclusion: A Forward-Looking Vision

The rebranding from Allen Tate Realtors to Howard Hanna Allen Tate Real Estate marks an exciting new chapter in the real estate landscape of the Carolinas. By strategically combining local expertise with national resources, the company is poised for a future filled with greater opportunities for both clients and agents alike. As both brands unite under one identity, they deliver a stronger platform that enhances service quality and fosters community engagement. It is indeed a bold step into the future for a respected legacy in real estate.