Howard Hanna Beverly-Hanks: A New Era in Carolina Real Estate

A Bold Shift in Real Estate: Howard Hanna Beverly-Hanks Emerges

In a significant transformation for the real estate landscape in Western North Carolina, Allen Tate/Beverly-Hanks Realtors is now rebranded as Howard Hanna Beverly-Hanks Real Estate. This development signals not just a fresh name but a renewed commitment to a robust set of values and an enhanced array of services for buyers and sellers alike. By combining forces with Howard Hanna Real Estate, one of the largest independent family-owned real estate companies in the United States, this rebranding reflects the company's aspirations to merge local strengths with national resources.

Unity in Tradition: Celebrating Legacy While Embracing Change

Founded in 1976, Allen Tate has deep roots in the Carolinas, while Beverly-Hanks has been a trusted name for nearly five decades. This rebranding honors the rich traditions established by both companies, as they come together under the banner of Howard Hanna. Neal Hanks, the president of the new entity, emphasized that while the visual aspects of the brand may have changed, the core commitment to local communities and traditions remains utmost in importance. “We’re honoring the 68-year legacy of Allen Tate, and the 49-year legacy of Beverly-Hanks,” he noted, indicating that the new brand aims to respect the past while also stepping into a promising future.

Leveraging National Strengths for Local Benefits

Howard Hanna Real Estate boasts an extensive network with more than 15,000 real estate agents and 500 offices across 13 states. In 2024, the company handled transaction sides exceeding 102,907, totaling over $37 billion in closed sales. This scale provides a unique advantage to the newly rebranded agency, allowing local real estate professionals to harness world-class resources, innovative programs, and cutting-edge technology. Gary Scott, president of Howard Hanna Allen Tate Real Estate, stated, "It’s more than a refreshed look—it’s a bold step into the future,” showcasing a commitment to not just adapting but thriving in a changing market.

Innovative Programs That Enhance Client Experience

Central to this evolution are the innovative programs that Howard Hanna brings to its new venture. Initiatives like Buy Before You Sell, Find It First, and a 100% Money Back Guarantee promise to simplify and enhance the real estate experience for clients at every stage of homeownership. These services are tailored to meet the challenges of today’s market, proving beneficial for both seasoned homebuyers and first-time purchasers.

Community Focus as a Driving Force

Beyond home sales, Howard Hanna Beverly-Hanks's commitment to community service is set to deepen, with plans to amplify charitable initiatives, especially in Western North Carolina. The introduction of the Howard Hanna Children’s Free Care Fund, which aims to ensure no child is turned away for healthcare due to financial constraints, exemplifies the firm’s broader social responsibility. In recognition of this rebranding, the company has already donated $10,000 to Levine Children’s Hospital in Charlotte and another $10,000 to Duke Children’s Hospital in Durham. Such philanthropic actions reaffirm the belief that thriving businesses must also uplift their communities.

Visual Identity Transition: What to Expect

The rebranding will also see a new visual identity, which includes a striking emerald green and harvest gold color palette. Yard signs and company buildings will begin showcasing the new logo starting in late August and continuing through the fall. Such changes reflect not only a physical transformation but also a psychological renaming that aims to instill confidence among clients in both existing and new markets.

Conclusion: Moving Forward Together

As Howard Hanna Beverly-Hanks Real Estate moves forward, the legacy of both Allen Tate and Beverly-Hanks will continue to inspire their operations. Clients willing to engage with Howard Hanna may find themselves benefiting from a wealth of heritage coupled with the innovation of one of the largest family-owned real estate companies in America.

In conclusion, embracing this rebranding is not merely about a new name; it's about leveraging collective strengths and a shared vision for the future of real estate in the Carolinas. For those looking to buy, sell, or simply learn more about the current real estate landscape, this fresh partnership serves as a significant development worth watching closely.