Howard Hanna Expands Southeast Reach with Coastal Properties Acquisition

Howard Hanna Allen Tate’s Bold Step into Georgia

In a move characterized by strategic growth, Howard Hanna Allen Tate Real Estate has made headlines with its recent acquisition of Coastal Properties. This family-owned company, rooted deeply in the South Carolina Lowcountry and coastal Georgia, marks Howard Hanna's official entry into Georgia, further broadening its expansive reach. Notably, this acquisition is the second significant expansion in the region within a year, following their October 2024 takeover of The Alliance Group Realty, showcasing their aggressive pursuit for growth in the vibrant Southeast real estate market.

Coastal Properties: A Legacy of Success

Founded in 1998 by industry veterans Karen and Joe Ryan, Coastal Properties has evolved from a humble single-agent office in Hilton Head to a powerhouse with five locations and over 160 employees. The firm’s impressive statistics speak volumes; in 2024 alone, they facilitated 731 transactions for a total of $467 million in sales, solidifying their position as a top-tier brokerage in a competitive marketplace. This history of success makes Coastal Properties an attractive addition to the Howard Hanna family.

Strengthening Community Ties and Market Access

Howard Hanna's president, Howard W. “Hoby” Hanna IV, expressed enthusiasm regarding the acquisition: “The Lowcountry and Savannah markets are dynamic and thriving, and bringing Coastal Properties into our family allows us to expand our reach while building on Karen and Joe Ryan’s incredible legacy.” This sentiment underscores the company’s commitment to fostering connections and creating more opportunities for both buyers and sellers in the South. The partnership promises to enhance referral potential, connecting clients with key feeder markets in Ohio, Pennsylvania, New York, and North Carolina.

The Power of Local Knowledge

Local knowledge is invaluable in real estate, particularly in regions with distinctive market dynamics like the Lowcountry and coastal Georgia. The Ryan family's ongoing leadership within Coastal Properties ensures that the company retains its unique understanding of the local market, which will now be bolstered by Howard Hanna’s broader resources and capabilities. This dual strength stands to benefit clients, bridging local expertise with extensive corporate support.

Looking Ahead: Trends in Southeast Real Estate

Real estate is continuously evolving, and the Southeast region is no exception. As demographic trends shift and remote work becomes more prevalent, areas like the Lowcountry are experiencing heightened interest from buyers seeking lifestyle changes. This presents both challenges and opportunities for real estate agencies, particularly as they adapt to the increased competition and changing buyer preferences. Howard Hanna’s proactive expansion strategy positions it to navigate these changes effectively.

Emphasizing Values in Business

At the core of this acquisition is a shared commitment to values that resonate with families and communities. Karen Ryan articulated this beautifully, stating, “We founded Coastal Properties with a vision to create a company that felt like family.” Both Howard Hanna Allen Tate and Coastal Properties prioritize trust and personal service, which will be paramount as they navigate this new chapter together. This alignment not only enhances their business model but fosters community loyalty.

Conclusion: A New Era for Real Estate in the Southeast

The acquisition of Coastal Properties represents a significant milestone for Howard Hanna Allen Tate, expanding its influence and capability in the Southeast real estate market. For buyers and sellers in the region, this merger signifies enhanced access to resources, expertise, and a robust network designed to facilitate seamless transactions. As the industry continues to evolve, having a partner with deep local roots and a commitment to community will be invaluable.