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October 23.2025
3 Minutes Read

Howard Hanna Real Estate Services Expands into NYC: A Game-Changer for Real Estate

Howard Hanna Real Estate Services New York City skyline at sunset.

Howard Hanna's Bold Move: Expanding into NYC

In a significant step forward, Howard Hanna Real Estate Services, the largest privately held brokerage in the nation, has officially expanded its footprint into New York City by acquiring Elegran Real Estate, based in Manhattan. This acquisition not only signifies Howard Hanna's growth trajectory along the East Coast but also connects its robust suburban presence with the bustling NYC market.

Creating a Unified Real Estate Experience

With the integration of Elegran, Howard Hanna now offers a comprehensive suite of services across the Tri-State area, enhancing the client experience by providing mortgage, title, and insurance services under one roof.

CEO Howard W. "Hoby" Hanna IV stated, “This is more than an acquisition — it’s a statement of intent.” He emphasized the company’s longstanding commitment to relationships and service, depicting this expansion into Manhattan as a pivotal move to provide agents and consumers alike with a seamless and high-quality real estate experience.

Following a Decade of Strategic Growth

Howard Hanna’s entry into NYC comes on the back of a decade of extraordinary growth in New York State, where it has become the largest brokerage by agent count and homes sold. The firm recorded nearly 103,000 transactions in 2024, totaling nearly $37 billion in sales volume. By joining forces with Elegran, which has prided itself on a culture of innovation and agent empowerment, Howard Hanna aims to amplify these successes in a highly competitive market.

Enhancing Agent and Client Value

Michael Rossi, founder of Elegran, noted the transformative potential of this merger, pointing out that it allows agents not only to maintain their personal, client-first culture but also to leverage the scale and technology provided by a larger brokerage. Elegran’s unique entrepreneurial spirit aligns well with Howard Hanna’s established operational framework, creating a potent combination for success.

What It Means for Future Buyers and Sellers

This merger is poised to benefit a diverse clientele. As the real estate landscape in NYC continues to evolve, having a unified brokerage that caters to both urban and suburban clients can provide comprehensive insights and services that reflect the unique demands of the market.

Furthermore, this transaction enables Howard Hanna to cater to a broader client demographic, from first-time homebuyers in the suburbs to luxury seekers in Manhattan, positioning them for future growth.

The Broader Implications for the Real Estate Industry

As Howard Hanna spreads its roots deeper into urban territory, this move sets a precedent in the real estate industry for integrative approaches that blend suburban expertise with urban vibrancy. It challenges other agencies to rethink their strategies and focus on customer-centric services in an increasingly complex real estate ecosystem.

Conclusion

As Howard Hanna embraces new market opportunities through its acquisition of Elegran Real Estate, stakeholders in the real estate sector should watch closely. This expansion not only illustrates the evolving dynamics of real estate consolidation but also highlights the potential for enhanced value creation for clients and agents alike.

Real Estate

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12.19.2025

Celebrating the Legacy of John Aaroe: How a Southern California Icon Transformed Real Estate

Update A Life Remembered: Celebrating John Aaroe's Legacy in Real Estate John Aaroe, the beloved founder of John Aaroe Group (JAG) and an icon in Southern California's luxury real estate landscape, passed away at the age of 73 on December 16, 2025. For many in the real estate community, Aaroe was more than a top broker; he was a guiding light, an encouraging mentor, and a pivotal figure who changed the game in luxury real estate. Early Success and Lasting Impact on Southern California's Luxury Market Aaroe launched his real estate career in 1975 with Jon Douglas, where he quickly became a top agent. He was instrumental in establishing their luxury division, which grew to be one of the largest sellers of multimillion-dollar properties in the United States, with annual sales exceeding $1.5 billion. After a brief retirement in 1998, he returned to the industry with the launch of JAG in 2009, further solidifying his influence and extending his legacy. Champion of Excellence: The Philosophy Behind Aaroe's Success Aaroe's business philosophy hinged on providing superior client service and nurturing the potential of his agents. His ability to see the strengths in others and bring them to the forefront earned him love and respect across the industry. Craig Strong, a former mentee, said it best: "He always knew what to say and when. He made you feel important somehow. He made you see something in yourself that you couldn’t see." This dual focus on personal connection and professional excellence made Aaroe a standout leader. A Community Mourning: Tributes to a Beloved Mentor The news of Aaroe's passing prompted an outpouring of grief and admiration from colleagues and friends. Many took to social media to share their fond memories, emphasizing the deep personal impact he had on their careers and lives. Linda Riha, an agent at Berkshire Hathaway, expressed her heartbreak with a poignant message: "NOOOOO…my heart is broken!" This sentiment encapsulates the void left behind by his departure. Challenges Faced by JAG as Leadership Transitioned Despite his success, the journey was not without its challenges. The closure of JAG's Calabasas office shortly after it opened revealed significant business hurdles. Issues arose regarding management and financial strategy, ultimately leading to Aaroe's decision to retire again after nearly a decade back in the industry. The complexity of operating a business under the Pacific Union umbrella after its acquisition of JAG added to the turmoil, prompting speculation about the future of the organization and Aaroe's role within it. Reflections on a Legacy: What We Can Learn From John Aaroe Aaroe’s remarkable career serves as a powerful reminder of the importance of passion, mentorship, and community in achieving professional success. His legacy is one that should inspire not only real estate professionals but anyone seeking to leave a meaningful impact in their field. As we remember Aaroe, we reflect on the values he embodied: kindness, dedication, and an unwavering commitment to excellence. A Farewell to a Legend: The End of an Era In a poignant tribute, Inman News founder Brad Inman noted, "John was a giver, not a taker... He was a dear friend of Yaz and me, whom we were lucky to learn from until the end of his amazing life." As we say farewell to John Aaroe, we also honor the values he represented and the indelible mark he left on real estate. His contributions will continue to resonate throughout Southern California and beyond, inspiring future generations of agents to strive for greatness. Call to Action: Honor John Aaroe's Legacy As we celebrate the life of John Aaroe, let us commit to carrying forward his values of mentorship and excellence in service. Take a moment to reach out to a mentor or a mentee today, reflecting on how you can not only elevate your career but also those around you to achieve their fullest potential.

12.19.2025

UK Home Sales Surge Amid Stalled House Price Growth: What This Means

Update Home Sales Surge Despite Stagnant PricesThe UK housing market experienced a remarkable turnaround in 2025, marking its strongest year for home sales in three years, according to Zoopla. Home sales rose by an impressive 9%, with approximately 1.2 million transactions completed, reflecting a resilient demand amidst challenging economic conditions. Despite this surge in home sales, house price growth witnessed a stagnation, with the average UK house price reported at £270,300—only a modest 1.1% increase compared to the previous year.North-South Divide: A Distinct TrendOne of the striking insights from Zoopla’s report is the pronounced north-south divide in the housing market. Regions such as the North West and Northern Ireland saw annual price increases of 2.9% and 6.7%, respectively, while southern regions, including London, experienced price declines of up to 0.6%. This divergence is largely attributed to varying affordability levels and costs associated with home buying across the UK.First-Time Buyers Drive Market DynamicsFirst-time buyers are playing a crucial role in this market resurgence, accounting for nearly 39% of all home purchases in 2025. This category of buyers is expected to see a 20% increase in numbers, thanks in large part to enhancements in mortgage availability. As affordability issues remain a challenge, these new entrants are key to stabilizing the market amidst fluctuating prices.The Prospects for 2026: A Positive OutlookLooking ahead, Zoopla forecasts an average house price increase of 1.5% in 2026, attributed to pent-up demand as buyers re-enter the market following a period of uncertainty. The anticipated rise in transactions suggests that the resilience displayed in 2025 may carry over into the new year. However, stakeholders are urged to remain realistic about pricing strategies to facilitate sales, particularly in regions where buyer capacity has been constrained by affordability challenges.What This Means for Homeowners and BuyersHomeowners planning to sell their properties in 2026 should evaluate their pricing strategy carefully in light of the ongoing affordability constraints impacting potential buyers. Meanwhile, prospective homeowners can take advantage of the influx of available homes in the market. The challenge remains for buyers to understand both their financial capacity and the market dynamics at play.Conclusion: Lessons in a Changing MarketThe UK housing market’s current state highlights the complexities of real estate dynamics influenced by external economic factors. As both buyers and sellers navigate these waters, understanding market trends and adapting to changes will be crucial for success. With a strong sales year behind us, the upcoming year presents opportunities for buyers, especially first-timers ready to take the plunge into homeownership.

12.19.2025

Mortgage Loan Modification: Understand How It Can Save Your Home

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