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March 16.2026

2 Minutes Read

UBP Burgers Takes Off with First Brick-and-Mortar Location in New Braunfels

Juicy New Braunfels burgers with bacon and cheese.

A New Chapter for UBP Burgers

UBP Burgers, the beloved food truck that has captured the hearts of many in New Braunfels, is embarking on a new adventure with the opening of its first brick-and-mortar location. Situated at 588 S. Business I-35, the new restaurant officially opened its doors on March 3, 2026, marking a significant milestone for owner John Evans and his team. This expansion comes after years of dedicated service from their food truck, which operated successfully since 2019.

The Drive for Quality Meat

At the core of UBP's success is the patented Ultimate Burger Press, created by Evans himself. This innovative tool molds the meat into a donut-like shape that promotes even cooking and maximizes flavor by ensuring the toppings remain securely nestled within the patty. This unique design has not only made UBP's burgers a hit but has also allowed patrons to recreate the magic at home with their very own Ultimate Burger Press available for purchase.

The Expanding Menu Variety

Though the burgers are the main star, the new location provides an expanded menu to satisfy a variety of cravings. customers can enjoy chicken sandwiches, crispy sides like beer-battered onion rings, queso-loaded tots, and seasoned crinkle fries. The integration of a drive-thru also marks a new convenience for customers, allowing for easier access to these delicious creations.

Community Support and Recognition

The impact of UBP Burgers on the New Braunfels community has been profound. The food truck quickly gained a loyal following, regularly earning top spots in local polls and recognized for its commitment to quality and flavor. As Evans stated, “Having only a food truck limits you,” highlighting how the new restaurant will allow them to better serve their growing customer base.

The Future of UBP Burgers

Looking ahead, UBP Burgers aims to not only satisfy the cravings of local patrons but also to prove its model can be replicated in other locations. This is an exciting time for the business as they leap from a food truck to a full-fledged restaurant. Evans’ vision represents a larger trend in the food industry where successful food trucks transition to brick-and-mortar establishments, offering patrons a permanent place to enjoy their favorite foods.

Conclusion: A Call to Experience UBP Burgers

For those in New Braunfels and surrounding areas, the opening of UBP Burgers presents a delicious opportunity to experience gourmet burgers in a fast-casual setting. With the unique flavors crafted by the Ultimate Burger Press and a menu that caters to diverse tastes, this establishment is a must-visit. Stop by the new location and see for yourself why UBP Burgers has quickly become a local favorite.

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