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Waterloo Records: A New Era for Austin's Music Scene
Austin's beloved Waterloo Records is set to embark on an exciting new chapter as it prepares to move from its longstanding home of 35 years to a new spot just half a mile away. Scheduled to reopen on August 30 at 1105 N. Lamar Blvd., this transition signals not only a change in physical location but also a refreshed vision for one of the city's iconic music retailers. The final day for the current location at 501 W. 15th St. will be August 24, offering a fleeting opportunity for fans to relish the nostalgia before it shifts to fresh offerings.
Embracing Change in a Growing City
The move comes during a period of transformation for Austin, a city known for its vibrant music culture and rapid growth. As Waterloo Records prepares for this transition, it has announced a slew of exciting advancements. Fans can look forward to not just a familiar array of vinyl records, CDs, cassettes, and DVDs, but also innovative new services and experiences. For instance, the co-ownership of Caren Kelleher, founder of Gold Rush Vinyl, signifies a commitment to creativity, as her company is revered for producing gold and platinum records for big-name artists.
New Offerings to Enhance the Music Experience
More than just a retail space, the new venue will house sophisticated music production facilities, including in-house lacquer cutting and a Dolby Atmos mixing studio designed with professional engineers in mind. It will also feature a rentable podcast studio, reflecting the evolving nature of music consumption and production in the digital age. Waterloo's commitment to innovation reinforces its standing as both a retailer and a creative hub, keen on providing artists with the tools they need to succeed.
Cultural Significance and Community Engagement
Waterloo Records is not just a store; it's a cultural institution in Austin. It hosts frequent in-store events that nurture community engagement and celebrate local artists. The addition of a new stage, constructed with flooring salvaged from the original Austin City Limits Studio 6A, exemplifies a deep-rooted connection to the city’s musical heritage. Performances recorded at the new location will be shared with fans worldwide, extending Waterloo’s influence beyond local boundaries.
The Importance of Local Ownership
John Kunz, the store’s original owner, emphasized the importance of keeping the spirit of Waterloo alive while also sharing the workload with new partners like Kelleher and Trey Watson, the CEO of Armadillo Records. This collaborative approach not only retains the store’s historical essence but also injects fresh energy and perspectives that reflect the dynamic nature of contemporary music.
A New Chapter in Austin's Music History
The addition of a bar serving beer, wine, and coffee introduces a social aspect to the experience, inviting visitors to linger, engage, and celebrate music in a communal setting. As Kunz expressed, with all elements in place— a larger venue, dedicated partners, and retained staff—this transition aligns perfectly with his vision for a vibrant, community-focused music space.
The shift to a new location may be daunting for some long-time fans, but it’s ultimately an opportunity for growth and rejuvenation in Austin’s music scene. With Waterloo Records at the forefront, the future looks bright for both artists and listeners alike, melding retail with creativity in a way that honors the past while welcoming the future.
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