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November 05.2025
3 Minutes Read

Why Are Some Homes Selling Faster? Key Insights on Market Trends

Family touring a modern home, illustrating why some homes sell faster.

Understanding Today’s Real Estate Landscape

If you’re navigating the real estate market as a buyer or seller, you may have noticed a significant shift. Nationally, active listings increased by 17% year-over-year as of September, making it the 23rd consecutive month of rising inventory. While the typical home spent 62 days on the market—one week longer than last year—inventory remains 13.9% below pre-pandemic levels. Locally, many submarkets experienced a growth in listing inventory of 25-30%, offering buyers much-needed options after years of limited availability.

The Art and Science of Pricing

A major factor influencing how long homes stay on the market is incorrect pricing. As we’ve transitioned into a more balanced market, homeowners need to reassess how they value their property. Gary Scott, President of Howard Hanna Allen Tate, emphasizes that sellers must let go of nostalgia anchored in prior sales. Instead, homes should be priced based on current market dynamics. Similar to the adage, “the first offer is often the best,” delaying acceptance of initial offers can result in missed opportunities—buyers tend to lose interest the longer a property lingers.

The Importance of Staging

In a market that has become more competitive, home staging plays a crucial role in expediting sales. As highlighted by the National Association of Realtors®, staged homes can sell for 1-10% more and experience a 73% faster turnover rate than unstaged counterparts. Reasons for this include the emotional connection created between potential buyers and the staged spaces, encouraging visualization of their next chapter within those walls. Sellers are encouraged to declutter, deep clean, and opt for neutral aesthetics that attract a broader audience. By doing so, they resonate with buyers' expectations cultivated by today’s popular home improvement media. Staging should ideally showcase the living areas effectively, considering that 37% of buyer’s agents point to this room as the most critical for achieving favorable impressions.

Negotiation: An Essential Skill

Another factor influencing the sales speed is the seller’s willingness to negotiate. Increased inventory leads to heightened competition among sellers, where concessions for buyer demands are becoming more commonplace. Data indicates that the percentage of sellers making concessions rose sharply from 22% in 2022 to 45% recently. A lack of flexibility could result in missed opportunities, indicating the necessity for sellers to embrace negotiation as a vital part of the selling process.

Long-Term Market Trends and Predictions

Understanding the dynamics at play can aid both buyers and sellers in preparing for the future. With continued fluctuations in interest rates influencing buyer behavior, potential sellers should be aware that the market is becoming more balanced and competitive. This trend underscores the importance of adapting to changing conditions. Sellers should also take into account the changing consumer perceptions associated with well-presented listings.

In summary, while the market's recent shifts may pose challenges, they also create opportunities. By correcting pricing misconceptions, engaging in effective staging, and being open to negotiation, sellers can significantly improve their chances of moving homes from listed to sold. As a buyer or seller, it’s essential to align your strategies with current real estate practices to ensure success.

Real Estate

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12.19.2025

Celebrating the Legacy of John Aaroe: How a Southern California Icon Transformed Real Estate

Update A Life Remembered: Celebrating John Aaroe's Legacy in Real Estate John Aaroe, the beloved founder of John Aaroe Group (JAG) and an icon in Southern California's luxury real estate landscape, passed away at the age of 73 on December 16, 2025. For many in the real estate community, Aaroe was more than a top broker; he was a guiding light, an encouraging mentor, and a pivotal figure who changed the game in luxury real estate. Early Success and Lasting Impact on Southern California's Luxury Market Aaroe launched his real estate career in 1975 with Jon Douglas, where he quickly became a top agent. He was instrumental in establishing their luxury division, which grew to be one of the largest sellers of multimillion-dollar properties in the United States, with annual sales exceeding $1.5 billion. After a brief retirement in 1998, he returned to the industry with the launch of JAG in 2009, further solidifying his influence and extending his legacy. Champion of Excellence: The Philosophy Behind Aaroe's Success Aaroe's business philosophy hinged on providing superior client service and nurturing the potential of his agents. His ability to see the strengths in others and bring them to the forefront earned him love and respect across the industry. Craig Strong, a former mentee, said it best: "He always knew what to say and when. He made you feel important somehow. He made you see something in yourself that you couldn’t see." This dual focus on personal connection and professional excellence made Aaroe a standout leader. A Community Mourning: Tributes to a Beloved Mentor The news of Aaroe's passing prompted an outpouring of grief and admiration from colleagues and friends. Many took to social media to share their fond memories, emphasizing the deep personal impact he had on their careers and lives. Linda Riha, an agent at Berkshire Hathaway, expressed her heartbreak with a poignant message: "NOOOOO…my heart is broken!" This sentiment encapsulates the void left behind by his departure. Challenges Faced by JAG as Leadership Transitioned Despite his success, the journey was not without its challenges. The closure of JAG's Calabasas office shortly after it opened revealed significant business hurdles. Issues arose regarding management and financial strategy, ultimately leading to Aaroe's decision to retire again after nearly a decade back in the industry. The complexity of operating a business under the Pacific Union umbrella after its acquisition of JAG added to the turmoil, prompting speculation about the future of the organization and Aaroe's role within it. Reflections on a Legacy: What We Can Learn From John Aaroe Aaroe’s remarkable career serves as a powerful reminder of the importance of passion, mentorship, and community in achieving professional success. His legacy is one that should inspire not only real estate professionals but anyone seeking to leave a meaningful impact in their field. As we remember Aaroe, we reflect on the values he embodied: kindness, dedication, and an unwavering commitment to excellence. A Farewell to a Legend: The End of an Era In a poignant tribute, Inman News founder Brad Inman noted, "John was a giver, not a taker... He was a dear friend of Yaz and me, whom we were lucky to learn from until the end of his amazing life." As we say farewell to John Aaroe, we also honor the values he represented and the indelible mark he left on real estate. His contributions will continue to resonate throughout Southern California and beyond, inspiring future generations of agents to strive for greatness. Call to Action: Honor John Aaroe's Legacy As we celebrate the life of John Aaroe, let us commit to carrying forward his values of mentorship and excellence in service. Take a moment to reach out to a mentor or a mentee today, reflecting on how you can not only elevate your career but also those around you to achieve their fullest potential.

12.19.2025

UK Home Sales Surge Amid Stalled House Price Growth: What This Means

Update Home Sales Surge Despite Stagnant PricesThe UK housing market experienced a remarkable turnaround in 2025, marking its strongest year for home sales in three years, according to Zoopla. Home sales rose by an impressive 9%, with approximately 1.2 million transactions completed, reflecting a resilient demand amidst challenging economic conditions. Despite this surge in home sales, house price growth witnessed a stagnation, with the average UK house price reported at £270,300—only a modest 1.1% increase compared to the previous year.North-South Divide: A Distinct TrendOne of the striking insights from Zoopla’s report is the pronounced north-south divide in the housing market. Regions such as the North West and Northern Ireland saw annual price increases of 2.9% and 6.7%, respectively, while southern regions, including London, experienced price declines of up to 0.6%. This divergence is largely attributed to varying affordability levels and costs associated with home buying across the UK.First-Time Buyers Drive Market DynamicsFirst-time buyers are playing a crucial role in this market resurgence, accounting for nearly 39% of all home purchases in 2025. This category of buyers is expected to see a 20% increase in numbers, thanks in large part to enhancements in mortgage availability. As affordability issues remain a challenge, these new entrants are key to stabilizing the market amidst fluctuating prices.The Prospects for 2026: A Positive OutlookLooking ahead, Zoopla forecasts an average house price increase of 1.5% in 2026, attributed to pent-up demand as buyers re-enter the market following a period of uncertainty. The anticipated rise in transactions suggests that the resilience displayed in 2025 may carry over into the new year. However, stakeholders are urged to remain realistic about pricing strategies to facilitate sales, particularly in regions where buyer capacity has been constrained by affordability challenges.What This Means for Homeowners and BuyersHomeowners planning to sell their properties in 2026 should evaluate their pricing strategy carefully in light of the ongoing affordability constraints impacting potential buyers. Meanwhile, prospective homeowners can take advantage of the influx of available homes in the market. The challenge remains for buyers to understand both their financial capacity and the market dynamics at play.Conclusion: Lessons in a Changing MarketThe UK housing market’s current state highlights the complexities of real estate dynamics influenced by external economic factors. As both buyers and sellers navigate these waters, understanding market trends and adapting to changes will be crucial for success. With a strong sales year behind us, the upcoming year presents opportunities for buyers, especially first-timers ready to take the plunge into homeownership.

12.19.2025

Mortgage Loan Modification: Understand How It Can Save Your Home

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