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September 23.2025
3 Minutes Read

UK Estate Agency Sector Forecast to Grow Marginally: Trends and Insights

Upward trend with rocket icon on blue background symbolizing UK estate agency growth

The Slow Recovery of the UK Estate Agency Sector

According to recent research by GetAgent Exchange, the estate agency sector in the UK is forecast to see a slight increase, projecting a market size of £5.8 billion for 2025, a modest 0.71% rise compared to the previous year. Historically, the sector has faced significant challenges, including a steady decline in revenues from 2020 to 2024, which fell from £7.4 billion to £5.7 billion. Despite this grim backdrop, the number of operational estate agency businesses continues to rise, indicating a complex dynamic in the market.

Rising Number of Businesses Amidst Declining Revenues

While the market’s size is still under pressure, with declines averaging 4.9% per year since 2020, the number of businesses in the sector has shown resilience. They increased from 15,654 in 2020 to 19,586 in 2024, suggesting that more agencies are trying to capture a dwindling pool of clients in an increasingly competitive environment. This dual scenario raises important questions about sustainability within the industry. Are agencies chasing growth at the expense of profitability?

Competitors Push for Incremental Gains

Colby Short, co-founder of GetAgent Exchange, highlighted that competition has intensified significantly. With more agencies entering the market, the quest for new clients has become fierce. “The reality is that this competition is fiercer than ever, with more businesses chasing incremental gains,” he stated. As companies scramble to maintain their foothold, it’s crucial for them to explore additional revenue streams. While it may seem daunting, diversifying can be the lifeline many agencies need to succeed.

From Challenges to Opportunities

The path forward in the estate agency sector does not solely lie in recovering lost revenues. Instead, forward-thinking agencies should explore options like monetizing out-of-area applicant leads. This innovative approach not only enhances profitability but could also establish a more robust value proposition for their services. Engaging in practices that harness the full spectrum of revenue opportunities can ensure agencies are positioned advantageously as the market gradually recovers.

Future Trends That Could Shape the Sector

As we look towards 2026, the sector is predicted to grow even more gradually, with a forecasted increase of 0.7% to £5.85 billion. However, the increase in the number of agencies is expected to rise by another 1.3% to 19,982 businesses. Observers should consider what structural changes might occur at this point. Factors such as economic policy shifts, housing market health, consumer confidence, and even external influences like technological advancements will play significant roles.

Emerging Technologies May Influence Market Dynamics

Moreover, emerging technologies may redefine how the real estate market operates. PropTech innovations are beginning to change the landscape, and agencies that adapt swiftly to technology will likely be the ones that thrive. Improvements in data analytics, artificial intelligence, and virtual property tours have the potential to enhance the customer experience. Agencies embracing these tools stand a greater chance of capturing attention in a saturated market.

Conclusion and Call to Action

The estate agency sector's forecasted growth, though marginal, signals a cautious optimism for the future. Business leaders and new entrants into real estate should be keenly aware of shifts in competition and leverage innovative practices to sustain themselves. For those involved in the property market—from agents to buyers—it’s vital to stay informed about these developments to make informed decisions. As always, the key to success lies in adaptation and responsiveness to a continually evolving landscape.

Real Estate

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12.19.2025

Celebrating the Legacy of John Aaroe: How a Southern California Icon Transformed Real Estate

Update A Life Remembered: Celebrating John Aaroe's Legacy in Real Estate John Aaroe, the beloved founder of John Aaroe Group (JAG) and an icon in Southern California's luxury real estate landscape, passed away at the age of 73 on December 16, 2025. For many in the real estate community, Aaroe was more than a top broker; he was a guiding light, an encouraging mentor, and a pivotal figure who changed the game in luxury real estate. Early Success and Lasting Impact on Southern California's Luxury Market Aaroe launched his real estate career in 1975 with Jon Douglas, where he quickly became a top agent. He was instrumental in establishing their luxury division, which grew to be one of the largest sellers of multimillion-dollar properties in the United States, with annual sales exceeding $1.5 billion. After a brief retirement in 1998, he returned to the industry with the launch of JAG in 2009, further solidifying his influence and extending his legacy. Champion of Excellence: The Philosophy Behind Aaroe's Success Aaroe's business philosophy hinged on providing superior client service and nurturing the potential of his agents. His ability to see the strengths in others and bring them to the forefront earned him love and respect across the industry. Craig Strong, a former mentee, said it best: "He always knew what to say and when. He made you feel important somehow. He made you see something in yourself that you couldn’t see." This dual focus on personal connection and professional excellence made Aaroe a standout leader. A Community Mourning: Tributes to a Beloved Mentor The news of Aaroe's passing prompted an outpouring of grief and admiration from colleagues and friends. Many took to social media to share their fond memories, emphasizing the deep personal impact he had on their careers and lives. Linda Riha, an agent at Berkshire Hathaway, expressed her heartbreak with a poignant message: "NOOOOO…my heart is broken!" This sentiment encapsulates the void left behind by his departure. Challenges Faced by JAG as Leadership Transitioned Despite his success, the journey was not without its challenges. The closure of JAG's Calabasas office shortly after it opened revealed significant business hurdles. Issues arose regarding management and financial strategy, ultimately leading to Aaroe's decision to retire again after nearly a decade back in the industry. The complexity of operating a business under the Pacific Union umbrella after its acquisition of JAG added to the turmoil, prompting speculation about the future of the organization and Aaroe's role within it. Reflections on a Legacy: What We Can Learn From John Aaroe Aaroe’s remarkable career serves as a powerful reminder of the importance of passion, mentorship, and community in achieving professional success. His legacy is one that should inspire not only real estate professionals but anyone seeking to leave a meaningful impact in their field. As we remember Aaroe, we reflect on the values he embodied: kindness, dedication, and an unwavering commitment to excellence. A Farewell to a Legend: The End of an Era In a poignant tribute, Inman News founder Brad Inman noted, "John was a giver, not a taker... He was a dear friend of Yaz and me, whom we were lucky to learn from until the end of his amazing life." As we say farewell to John Aaroe, we also honor the values he represented and the indelible mark he left on real estate. His contributions will continue to resonate throughout Southern California and beyond, inspiring future generations of agents to strive for greatness. Call to Action: Honor John Aaroe's Legacy As we celebrate the life of John Aaroe, let us commit to carrying forward his values of mentorship and excellence in service. Take a moment to reach out to a mentor or a mentee today, reflecting on how you can not only elevate your career but also those around you to achieve their fullest potential.

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UK Home Sales Surge Amid Stalled House Price Growth: What This Means

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